The respect of three values – freedom, fairness and equality – has nearly been an obsession for most of my life. In my (ideal) world these are some of the core leftist values – yes, the left, that abstract concept that unfortunately doesn’t exist anymore, at least not in the western hemisphere. I took many decisions, personal and not, with these three values in mind. It didn’t work every single time, but I still feel being driven by the three guiding principles.
Freedom doesn’t mean no responsibility. In fact, it requires extraresponsibility. Freedom is the ability to make a choice, and responsibility is required once you make that choice.
Fairness isn’t a handout. Fairness is the willingness to offer dignity to others. The dignity of being seen and heard, and having a chance to make a contribution.
And Equality doesn’t mean equal and doesn’t mean to be fair. Equality doesn’t guarantee me a starting position on the Knicks. Equality means equality of access, the opportunity to do my best without being disqualified for irrelevant reasons.
Based on the latest research of Marketing Recruitment, it looks like I made the list of 100most influential B2B marketers in London in 2019. The folks at ME used Buzzsumo and Twitter’s accounts to identify the Top 100 B2B marketers. Got the 34th position overall and the 19th if we exclude non-humans (agencies); not bad, considering that I moved to London only 5 years ago.
After looong time, I have finally updated the Strategy Collection on my other blog. This might be the starting point for a much much bigger project, but for now – guess what? – I’m just in an early investigation phase. Now that content marketing is mainstream (at least it is in US, UK and few other geos) and is not a new thing anymore, it is crystal clear that our (=content marketers) job has to change and the integration between the content marketing discipline and the wider marketing strategy has to be at least investigated.
Unfortunately this is not widely understood in the content marketing world.