A new strategy collection

After looong time, I have finally updated the Strategy Collection on my other blog. This might be the starting point for a much much bigger project, but for now – guess what? – I’m just in an early investigation phase. Now that content marketing is mainstream (at least it is in US, UK and few other geos) and is not a new thing anymore, it is crystal clear that our (=content marketers) job has to change and the integration between the content marketing discipline and the wider marketing strategy has to be at least investigated.

Unfortunately this is not widely understood in the content marketing world.

Lecturing at LBSU

Minus Two

Minus two. Nearly ready. Packing operations started this morning. No electronics, with the exceptions of my Kindle, the iPhone and my camera. Temp should be variable from 5/10 C in Punta Arenas up to +30 C in Buenos Aires. Not sure if I will be able to keep a travel diary here on the blog. Definitely I will, on my brand new Moleskine. And I will keep updating my Instagram account with travel photos.


As a summary of my activities for DMEXCO 2018


Short comment on my previous post. In January we will leave for 2 years (naaaahhhh, 2 weeks) to Patagonia. Flying to Buenos Aires and back 2 weeks later from Santiago. Patagonia and all its wilderness in the middle. Argentina. And Chile. Yeah, it’s a super-cool trip. But wait, it’s even more cool, because we’ll leave with NatGeo. I mean, it’s a personalised private NatGeo expedition! Yes, a lifetime experience.

It is Anto’s gift for my 50th birthday. I love her. I will never be able to repay her for this. You know those lifetime dreams, things that you desire for years and years? Exactly, this was my desire. I had to wait all my life. Thank you, my love.

I think a better post will follow, sometime, with more details about the trip; not sure when. But at least you know, for now, what the hell the previous post was about.