A new strategy collection

After looong time, I have finally updated the Strategy Collection on my other blog. This might be the starting point for a much much bigger project, but for now – guess what? – I’m just in an early investigation phase. Now that content marketing is mainstream (at least it is in US, UK and few other geos) and is not a new thing anymore, it is crystal clear that our (=content marketers) job has to change and the integration between the content marketing discipline and the wider marketing strategy has to be at least investigated.

Unfortunately this is not widely understood in the content marketing world.

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