Minus Two

Minus two. Nearly ready. Packing operations started this morning. No electronics, with the exceptions of my Kindle, the iPhone and my camera. Temp should be variable from 5/10 C in Punta Arenas up to +30 C in Buenos Aires. Not sure if I will be able to keep a travel diary here on the blog. Definitely I will, on my brand new Moleskine. And I will keep updating my Instagram account with travel photos.

I think I’m back

I have been surprisingly silent in the last 3 months. When this happens, either you are in big troubles or new exciting events are taking over. For me, the second.

My professional life has been turned around by a tornado. I started my own business in September, after 8 very disappointing months in the SaaS world. Good vision, wrong people, unprepared management, miserable people-management practices, structural inability to make things right. Leaving the startup wasn’t difficult; it was probably the best decision I could ever make.

I found myself nearly without a job at 48. Luckily it didn’t last long. Thanks to my (best) half, I approached the situation with a positive attitude and I simply ‘let the flow hitting me‘. I closed some great deals in few months with large tech enterprises. Met some of the best marketers on the planet. Started an insightful  strategic collaboration with LinkedIn and its content marketing agency. Opened collaborations in my home town, Milan. Then, one month ago, luck struck me again. A new great opportunity and a new start. Still keeping a slice of my own business, which is giving me that wonderful sense of freedom I never had in 20 years of corporate life.

At personal level, another tornado. This. And plans for a future trip I have always dreamed of, since I can even remember.

So, I am still not entirely sure if I am back. Yeah. Probably I am.

Content Marketing and Italy

Just few weeks ago I started a new collaboration with The Story Group/Lifonti & Company, an Italian agency who is literally paying a lot of attention at the content marketing space. I will support them and run their content marketing efforts in Italy. At the same time this collaboration will give me the opportunity to closely look at the country from a digital marketing perspective.

Had the opportunity to chat with many people in the last several weeks and the feeling is that interest for content marketing in Italy is rapidly growing. At least, this is my perception. First content factories have been established, companies and agencies are starting to think about content and move investments from traditional advert to content creation. Still, the market requires lot of education and this is the reason why this is a good momentum to be in countries like Italy.

Definitely not my intention to leave London; but Milan is my home town after hall, and these market evolutions are something that I am closely investigating.

And here is some press stuff. In Italian of course: Engage, PubblicitaItalia, IdeeIdeas, BrandNews, YouMark, ImpresaInternazionale, Assocomunicatori.


For the first time ever I have been invited as a guest speaker by a University. Specifically, the London South Bank University. I will be introducing Content Marketing Strategy at the ‘Emerging Issues in Marcomms’ module, which is part of the MSc Marketing Communications course.

I have been speaking so many times, and I’ve been in front of very diverse audiences; but this is a special invite. And it makes me so excited!

More details in the next few weeks.