Based on my yesterday’s conversation with A (12 yrs old), we adults cannot properly use hashtags. You old guys (old guys = anyone >28/30s) go to the restaurant, take a selfie and write #attherestaurant. Dad, you just don’t understand hashtags. And you are even not able to take selfies. A whole new fascinating marketing perspective is […]
Two days ago I’ve asked my 2 social media experts (Asia, 11 y.o., and Maya, 8 y.o) to teach me all things about Snapchat. A few months ago they successfully fulfilled the same request with Instagram and now I am proudly running my own account. But this time is different: I just don’t get Snapchat. […]
On vacation. Miami. Tried to explain to Asia, turning eleven in a few weeks, what a US outdoor mall is (note: in Milan or London we go shopping in city centres) and I felt confident about my clarification until we were at the mall. – So, now it is clear what an outdoor mall is here […]
While the UK #brexits and Europe is falling apart, the four of us go to vacation and will leave the old continent for a few weeks. Mostly trying to avoid endless commentaries on how the world will no longer be the same.
My participation as a guest speaker at the CMO-CXO event in Liverpool is now confirmed. And the page with the description of plenary sessions is now live. Funny enough, I will bring Asia and Maya with me. They are now 10 and 8. I have no babysitter in London. The event organisation is helping me […]