.blog

Just bought a new domain. giusec.blog. Starting from Nov 21th, .blog domains are in fact available through get.blog and KKWT. No idea what to do with it, yet. For now, just wanted to block the domain, and then I will see.

Global Content Marketing, work in progress

Starting to build my next post/series of presentations (Newscred’s #ThinkContent London and others, just to mention a few). Topic: how to go global with Content Marketing.

In few words, how to move from a central model to a truly global content marketing model? How to secure consistency across all countries when a global content marketing model is in place? How to create content that works regardless of geographies? And above all, what to consider when a cross-regional content marketing strategy has to be defined?

I am referencing several sources, but my first point of inspiration is of course the amazing book from Pam Didner. And I’ll put a bunch of examples from my CM program in Schneider Electric and from other B2B firms. Finally, I’m talking to global marketers and including thoughts and models.

The Outline so far:

  • Building a Global Content Marketing Strategy
    • Central vs. Local: the content dilemma
    • Internal Communication
  • Walk, don’t run – the role of Pilots
    • Setting up a Pilot
    • Local editorial boards
    • Education
  • Finally, going global

(chapters’ titles are crap, I’ll work on those later)

Question: anything you’d like to see? What are your main challenges when you go global? What you’d like me to cover? As usual, I’ll answer any questions on this blog – or live at one of next events.