Global Content Marketing, work in progress

Starting to build my next post/series of presentations (Newscred’s #ThinkContent London and others, just to mention a few). Topic: how to go global with Content Marketing.

In few words, how to move from a central model to a truly global content marketing model? How to secure consistency across all countries when a global content marketing model is in place? How to create content that works regardless of geographies? And above all, what to consider when a cross-regional content marketing strategy has to be defined?

I am referencing several sources, but my first point of inspiration is of course the amazing book from Pam Didner. And I’ll put a bunch of examples from my CM program in Schneider Electric and from other B2B firms. Finally, I’m talking to global marketers and including thoughts and models.

The Outline so far:

  • Building a Global Content Marketing Strategy
    • Central vs. Local: the content dilemma
    • Internal Communication
  • Walk, don’t run – the role of Pilots
    • Setting up a Pilot
    • Local editorial boards
    • Education
  • Finally, going global

(chapters’ titles are crap, I’ll work on those later)

Question: anything you’d like to see? What are your main challenges when you go global? What you’d like me to cover? As usual, I’ll answer any questions on this blog – or live at one of next events.

A new logo for the blog

I am running a contest for a new logo for the blog. Using 99design, which is a cool contest-based design site. I am already getting awesome designs and I love the idea behind the contest. I’ve set up my price and whoever wants to participate is super-welcome. Still 2 and half days before the contest will end, then I will go with a short list/winner.