Why Enterprises need a Content Marketing Platform to address content chaos

I have been designing content marketing strategy in large B2B enterprises for the last few years. If I have to list the top challenges I have had with its implementation there is no doubt that the first was a missing Content Marketing Software Platform. Other major challenges were, in order: 1) setting up proper analytic and 2) […]

B2B Content Marketing Strategy: a Guide in 10 Easy Steps (updated version!)

This post was originally created as a script for the speech I gave at Content Marketing Fast Forward (CMFF) in May 2016. Now updated with new concepts,  samples and links it reflects the session I will present at Festival of Marketing next week. *** B2B firms no longer tend to be concerned that their solutions aren’t attractive […]

Content Marketing Strategy in a Large B2B Enterprise: a Guide in 10 Easy Steps

This post reflects (or, at least, tries to reflect) the speech that I will give at Content Marketing Fast Forward (CMFF) in a few hours. CMI, Marketing Insider, Content Strategist and many others are my undisputed sources of inspiration. Also, I have combined several posts and refreshed the entire package based on my day-to-day experience gained in […]

“Big Rock” content in a nutshell

Note. This is just a draft of what I will publish in a cleaner and improved format in a few days. When I write or talk about content marketing strategy, I am used to get the following question – among others: OK, but what exactly is a “Big Rock”? And what’s the difference between Big […]

Sharing Economy and Marxism

List of contents focusing on Sharing Economy and Marxism, for future thoughts… Sharing Economy shams… (Salon, link) The Sharing Economy: Capitalism last Stand? (OurWorld, link) The collaborative Economy (OuiShare, link) Marx, Capitalism and the Sharing Economy (Investian, link) On the Sharing Economy (Contexts, link) Report: Sharing is the new Buying (Jeremiah Owyang, link)