Just back from Warsaw, where I was invited as a speaker at a B2B Marketing Conference. My last Conference before the Summer break. It was a very productive first half of the year from what public speaking concerns: I spoke at 5 Conferences. 4 Marketing and 1 Finance. Most requested topics: Content Marketing, B2B vs. B2C, Social Media, Social […]
News of the day! Congrats & good luck to Joe, Robert and team! #CMI‘s @JoePulizzi talks openly about @ubm‘s acquisition of Content Marketing Institute https://t.co/UmuhNdY0g3 via @cmicontent – welcome! — UBM (@ubm) June 1, 2016
Working on a new post – The role of Marketing in Post-Merger Integrations – to support my presentation at the 8th Merger Integration Management Forum this Friday in Amsterdam. Post will be published on LinkedIn Pulse, and then on the blog. Update. The post has been published here.
Early Monday. Preparing for a couple of events, this week. One, today, with all countries adopting our new Content Marketing model. Key meeting, considering that content distribution success will depend on country adoption. Second, the 8th Merger Integration Management Forum, (17-18 March, Amsterdam), the Conference I will attend at the end of this week. As […]
My next conference as a speaker (8th Merger Integration Management Forum, 17-18 March, Amsterdam) is approaching and I am dedicating some time today for preparation. Also had a great call to understand the audience. Well, this time will be different: still a marketing-focused presentation, but different audience, different cut, different expectations. In fact, it’s my […]
Agenda has been released and can be downloaded here. I’ll be on stage back with my very first (marketing) passion, presenting considerations and best practices about marketing for Mergers & Acquisitions/post-Integrations.
A few months ago I attended #ThinkContentLDN, the London session of NewsCred’s global Content Marketing tour. One of the most relevant takeaways was understanding the future trends of media and brands. In fact, among other sessions, I enjoyed the revealing thought provoking panel on “The Convergence of Brands as Publishers”. That conversation led me to introduce […]