Try working from the café this week

Interesting collection of some of the best marketing promotions making advantage of the current Tube strike in London (last week, 2 days; and 2 days planned this week, but I am learning that Transport of London has just called the strike back). Interesting to see, but not really a surprise, twitter and social are preferred […]

Languages for communicating acquisitions

Once we started our comms plan for Day 1, the day of the public announcement of the acquisition, we had the challenge of the languages. Which languages should the assets (letters, social streams, newsletter and web contents, etc.) be localised to? Both companies are international and act in more than 50 countries around the globe. […]

Using social for M&A communications

We decided to use social media for both internal and external communications on Day 1, in addition to other channels. You might remember that “Day 1” is the way we call the day when the acquisition will be formally announced. We use SocialCast, internally. VMWare SocialCast is a social network and collaboration tool for the […]