Here is what I presented last week in Italy: Integrated Campaign and Branding Strategy: marketing lessons from one of the major M&As in the energy and technology sectors.
In January 2014 the industrial automation giant Schneider Electric acquired Invensys plc thus expanding its product offering in the field of Control Systems, Software and Services. As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including energy and infrastructure, industrial processes, […]
Twitted today from Global Summit 2015 (Yes. The first guy on the left is me. A couple of years younger). In arrivo il prossimo #GlobalSummiMDl #marketing e #digital: scopri il nostro programma http://t.co/Gc4rSRuTAG pic.twitter.com/lZTCQwPhCL — Global Summit (@GlobalSummit014) January 26, 2015
Because of my personal and professional habits I have been exposed to the sharing economy and its services, since the beginning. I have been using Uber in London, Paris and Milan; I have been watched airbnb, I have investigated other apps and services (the new parking apps). Uber, my first experience and attempt to understand […]
Logos, graphic design and naming: CrowdSpring.
Just started, its about global companies, social media and privacy, it seems a great reading. Excerpt from the NYT: The outpouring of ideas is central to The Circle, as it is in part a novel of ideas. What sort of ideas? Ideas about the social construction and deconstruction of privacy, and about the increasing corporate […]
Funny enough, I’ve changed yesterday current company with the acquiring company name on my LinkedIn profile and my inbox got flowed by tens of messages of congratulations for “my ability to grow my career” or for “the great success in my life”. I opted out now and changes to my profile will no longer be […]