5 things I’ve learned at SMXL 2017

SMXL 2017

First, I’ve learned that the Italian SEO community is small circle of badass experts, has a huge reputation and is super respected internationally. I’ve met lots of incredible SEO folks and I’ve attended so many great sessions. The level of SEO knowledge here is just impressive. I’ve learned a lot, and I invite all of you (the 5 readers of this blog) to get to the SMXL site and to look for the presentation decks once they will be made available. Some were really remarkable. Hat tip to the Italian SEO community.

Second, I’ve learned that the folks who have organised this event are a small team of professionals who have put a lot of passion with the event organisation and have made something special with a very personal touch. Yes, there might be some space for improvement, but what on earth hasn’t things to be improved? Well done, Sante and team. And thanks again for having me as part of SMXL speakers lineup.

Third, I have learned that most of the Italians attending were super-fluent in English and the simultaneous translation was used mainly by non-Italians to understand local speakers. And I was very proud of it.

Fourth, I’ve learned that very few speakers have addressed content marketing or content strategy as a topic; and that there is still a lot of confusion about content and social media. Social media are a content distribution channel. One of the many. Without a solid content strategy you won’t go anywhere. But still many presenters addressed social media as they were the atomic particles of their strategy. That should be content, instead.

Fifth, I’ve learned that there are still social media stars in Italy. They talk about stuff like hashtag, impressions and viral things. One session was even called “meet the media stars”… And the worst thing was that I saw many youngsters taking selfies with them (while they’d have spent a much better time attending SEO sessions).

Finally, my session. I’ve learned that after presenting so many times in English, I need to make a much better job whenever I switch to Italian, which ironically is my mother language. Also, I’ve learned that the topic (how to apply principles of psychology to design, content and social media) has generated lot of interest, questions and contacts. The deck is here (http://bit.ly/psychologysmxl) just in case you want to have a look.

#CMWorld 2017 – the Recap of Recaps

I will never – ever – attempt to write a CMW summary. Too many great, awesome, wonderful summaries all around. And so I decided to go with a summary of all recaps. The ones I will find around. Mainly for me and to complement my personal notes. Then for you as well, if you are one of those 10 people regularly reading this blog.

Day 1

Day 2

Day 3

Yet no posts

Overall

Love this extract from the last summary:

One stat I heard over and over again this week is that 5 percent of all content drives 90 percent of conversion. This led me to ask the most obvious question: why do we even bother with the other 95 percent of content we create?

There are two schools of thought when it comes to content creations. The first says that brands should be creating content on a regular basis and hope that some of it resonates with your audience. The other, says that we should spend our time and energy perfecting and optimizing the content that converts and forget the rest.

I think there has to be a happy medium. In a recent Monday Marketing Minute video, I discussed the importance of publishing frequency. From a purely SEO standpoint, it appears that frequency is king. But from a conversion standpoint, quality beats quantity every time.

Preparing CMWorld 2017

Last days of summer 2017. Finally relaxing in Sicily after a tumultuous summer and preparing my speech for #CMWorld 2017. Trying to come with some creative ideas to promote it on social. Here is the last one.

If you think this will work at global level think again! And why not, follow me at #CMWorld! #globalcontentmarketing https://tinyurl.com/ycjv4gtg

If you think this will work at global level think again! And why not, follow me at #CMWorld! #globalcontentmarketing https://tinyurl.com/ycjv4gtg

If you think this will work at global level think again! And why not, follow me at #CMWorld! #globalcontentmarketing https://tinyurl.com/ycjv4gtg

If you think this will work at global level think again! And why not, follow me at #CMWorld! #globalcontentmarketing https://tinyurl.com/ycjv4gtg

If you think this will work at global level think again! And why not, follow me at #CMWorld! #globalcontentmarketing https://tinyurl.com/ycjv4gtg

B2B Marketing Digital Breakfast: select the topics you want to learn

Are you a fellow B2B Marketer? Want to learn more about Content Marketing for B2B but… have no time for learning – with the exception of a couple of hours in the early morning? Do you live in London?

Well, here is a potential outline of what I’m planning to present next week @ the CMA Digital Breakfast “B2B Marketing Challenges”. Very flexible agenda. If you have any topics you’d love to suggest and to discuss together let me know using the comments and I’ll cover the arguments you selected. Well, still focus on B2B Content Marketing please; I won’t accept things like “can you please talk about the last 50 years of politics of the Greenwich council?” or “How to cook the perfect lasagna?”. With all the rest: I’ll do my best to accept any inputs.

  • Agenda
  • Who is the speaker, who is Newscred
  • Emotions vs. Data ~ B2C vs. B2B
  • Is B2B still “Boring 2 Boring”?
  • Personas & buyer journey
  • B2B content distribution
  • Content Hubs
  • B2B ROI and KPIs
  • B2B & B2C convergence
  • B2B Myths
  • Conclusions

Thanks.

Content Marketing Strategy series for large B2B and B2C enterprises

Content Marketing Strategy for B2B and B2C enterprises

Short summary of where I am with my strategy series posts. While most of it has been created with a clear B2B vision in mind, the Content Marketing programs I am following in NewsCred can confirm that the majority of it is 100% applicable to B2C cases.

Here is the latest list: