— Bert van Loon (@bertvanloon) April 23, 2016
My contribution will focus on sharing best practices in the field of B2B content marketing, with emphasis on integration of content, martech and social. Specifically, Ill focus on 3 takeaways:
- Insight on a transformation from a traditional marketing to a modern content marketing strategy in a large B2B firm;
- Case history on a seamless integration of content, social media and PR with a complex martech infrastructure behind;
- The challenge of going with pilots. Highlights, lowlights and lesson learned.