Cascais, Portugal. Less than 30 mins from Lisbon. Enchanting venue for the 1st Frost&Sullivan Digital Marketing 2016 Europe Conference. I am just back from a 1st pre-event networking session.
I will be on the stage tomorrow for a panel, providing my opinion on how Model Modern Marketing Organizations should evolve. Then I will be speaking on Wednesday, presenting the case of Implementation of Content Marketing strategy in a large enterprise, with some theory and best practices coming from my experience in Schneider as a leader of Marketing Integration and Content Marketing for one of the BUs.
If you happen to be in Cascais and you are interested in listening the full story, just stop me and ask (better if in front of a drink)!
Now busy reviewing my presentation deck and understanding how the event app works…