My next conference as a speaker (8th Merger Integration Management Forum, 17-18 March, Amsterdam) is approaching and I am dedicating some time today for preparation. Also had a great call to understand the audience. Well, this time will be different: still a marketing-focused presentation, but different audience, different cut, different expectations.
In fact, it’s my first non-marketing conference. Where I will introduce a marketing subject (how to set up properly branding and communication strategy in post-acquisitions and how acquisition performances can be affected by a poor marketing strategy) to a non-marketing audience. I will need some good luck – and a good preparation. Conference site is here.
(Featured image by Brand Quarterly)