Figaro digital just published a summary of the latest digital marketing conference. And here you go.
A Practical Guide To Content Marketing Strategy For The B2B Business
B2B marketing still has some catching up to do with its content marketing strategies, right? Well, perhaps not. Giuseppe Caltabiano, VP marketing integration, Schneider Electric, dispelled that theory, explaining that a B2B content strategy can be approached with a lot of the same techniques as B2C, by considering buyer persona and efficiently mapping the content you produce. “Don’t go with an isolated approach, always be aligned with the existing brand strategy.” Just like B2C strategies, B2B marketing can have a great impact with carefully elected, “big rock” content. “More content doesn’t get more results,” says Caltabiano. Cherry-pick your best content, focus on the human element you are marketing to, and you’ll see great results.”