My session has just been added to the Festival of Marketing’s “agenda at a glance” section.
Content Marketing Strategy for B2B Businesses: A Guide in 10 Easy Steps
- Dispelling the theory that B2C is ahead of B2B in its use of content marketing
- How to transform your marketing strategy from the traditional to the future
- Why content listening, why now?
- Understanding the Audience persona, buyer journey and content mapping
- The importance of making a content editorial board the core of your content transformation