Love this chart. It comes from Contently’s blog post where Content Strategist’s EIC explains the reason of a recent re-design. And it clearly shows how the newsletter is (still) the force that feeds the entire content ecosystem:
Same concept here:
This may seem incredibly obvious, but a lot of brand publishers fail to develop a dedicated newsletter for their content. It’s one of the most common mistakes new brand publishers make.
That’s why I am paying so much attention to the newsletter for promoting our content; at the point that the newsletter is, also in our case, at the center of the entire content ecosystem.