Strange days

Strange days. Strange weeks, the last four weeks. Many changes. Good and bad changes, but let’s (always) try to see things from the positive side.

Lot of content marketing strategy projects. Different firms. Different sectors. Different scenarios. Technology. Finance. Industry. This is just fascinating.

Investigating new domains too. Design, psychology and human behavior. This is what I am going to present, for the first time, next week in Milan. Moving away from global content strategy stuff – but just momentarily.

I miss spending time with my girls but I know that there will be a time when things will change and I will recover all time lost.

Strange days are not always bad days. You need to stop. View things from all available perspectives. And learn.

Content Marketing Across Borders opens the doors to guest bloggers

After years of being a lonely and grumpy blogger I decided to invite guest bloggers to write on ContentMarketingAcrossBorders. The first three authors that have kindly created custom content – or gave permissions to share existing content – for CMAB are Molly Clarke,  Maël Roth and Pam Didner.

CMAB is now open to all Global Content Marketing experts willing to share strategy and best practices with a global audience via this dedicated channel. Thank you!

Introducing my session at SMXL 2017

Yeah, true. I had no clue about how to film a short introduction to SXML until this morning. No idea about how to use iMovie too. Spent 3 hours filming like an idiot, downloading and editing stuff. Well, this is the result. It will be published on SMXL’s site.

Psychology of Design, Content Marketing and Social Media

Really becoming mad with this stuff. The more I read about the topic, the more passionate I become. Applying psychology elements and influence principles to content marketing and social media design (in general: to web design) is probably the most advanced marketing technique I have ever tested. I will talk about the argument in details in Milan in a few weeks @SMXL17. Hope to see you there.

Meeting old and new friends in Milan

Just posted this short note on LinkedIn and now using my blog to let all of you (the few readers) know that I will be in Milan on 13/15 of November as a speaker of SMXL Search and Social Media Conference Milan! Specifically I will talk about how to use psychology of design to attract new audience, transforming good into epic content marketing & social media.  If you are in town that week and want to have a chat, just let me know!  : )