SMXL Milan

After 3 years presenting keynotes and content marketing sessions at int’l conferences around the world – Cleveland, NYC, London, Barcelona, Berlin, etc. –  I have finally been invited to present in Milan, Italy. Actually, I haven’t really been invited. I’ve discovered about the conference on the internet. I wrote 2 lines to the organisers. They answered, immediately (hat tip to SMXL’s organisation!). And now I am in.

It’ll be the first time for me attending a conference in Italy as speaker. Which is ironic. I am Italian. I speak the language. Actually, it’s my mother language. Not sure if it’s the lack of events or interest for content marketing; or maybe just the lack of interest of the Italians for other Italians. Italy wants speakers from the other side of the ocean. Italy in general loves all non Italian things.

Okay. I am now part of the speaker line-up and this makes me so happy. It’s great to be back to my town. Let’s work on a great presentation, now. And I hope to meet many many old friends.

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