News of the day! Congrats & good luck to Joe, Robert and team! #CMI‘s @JoePulizzi talks openly about @ubm‘s acquisition of Content Marketing Institute https://t.co/UmuhNdY0g3 via @cmicontent – welcome! — UBM (@ubm) June 1, 2016
Working on a new post – The role of Marketing in Post-Merger Integrations – to support my presentation at the 8th Merger Integration Management Forum this Friday in Amsterdam. Post will be published on LinkedIn Pulse, and then on the blog. Update. The post has been published here.
Early Monday. Preparing for a couple of events, this week. One, today, with all countries adopting our new Content Marketing model. Key meeting, considering that content distribution success will depend on country adoption. Second, the 8th Merger Integration Management Forum, (17-18 March, Amsterdam), the Conference I will attend at the end of this week. As […]
My next conference as a speaker (8th Merger Integration Management Forum, 17-18 March, Amsterdam) is approaching and I am dedicating some time today for preparation. Also had a great call to understand the audience. Well, this time will be different: still a marketing-focused presentation, but different audience, different cut, different expectations. In fact, it’s my […]
Agenda has been released and can be downloaded here. I’ll be on stage back with my very first (marketing) passion, presenting considerations and best practices about marketing for Mergers & Acquisitions/post-Integrations.
A surge of deals in the pharmaceuticals, energy and consumer sectors has pushed merger & acquisition activity to an all-time high, surpassing 2007’s peak — but dealmakers have admitted that bond market turmoil and geopolitical instability are their biggest worries for 2016.
It’s that time of the year. Marketing predictions are flowing through the Internet and Content Marketing is not an exception. Not surprisingly Content Marketing Institute includes “Content Marketing M&A” as one of the major trends for next year. “Robert (Rose) and I (Joe Pulizzi) expect the momentum of mergers and acquisitions to continue to increase in 2016 […]