Content Marketing (& Publishing) M&A on the rise in 2016

It’s that time of the year. Marketing predictions are flowing through the Internet and Content Marketing is not an exception. Not surprisingly Content Marketing Institute includes “Content Marketing M&A” as one of the major trends for next year. “Robert (Rose) and I (Joe Pulizzi) expect the momentum of mergers and acquisitions to continue to increase in 2016 […]

2015 Brand2Global London

Just got final confirmation for my participation as speaker at the Brand2Global Marketing Conference. It will take place here in London, at the end of Sept 2015. There will be lots of coverage from marketing and branding-related media. Including Brand Quarterly, which I am currently cooperating with. Speakers from these companies have confirmed: Topics I […]

Megamergers

Interesting piece from the FT about the super-acquisitions of the last six months. Not counting last rumours about SalesForce.com. After the financial crisis, so this counter-narrative goes, companies suspended payouts to investors and looked inward to aggressively cut costs. Even as balance sheets improved, executives remained timid and turned to share repurchases and dividends to […]

8th Strategic Marketing & Branding Forum

Conference is over. Beautiful Location. Great presentations and speakers. Presentation from Generali’s CMO was one of my favourite. Overall, very interesting experience. My presentation can be already found here, via SlideShare. Some more details about the Forum, here – photos are included. I do not think presentations were recorded. All files should be uploaded sometime […]