My life as a B2B marketing influencer

Based on the latest research of Marketing Recruitment, it looks like I made the list of 100 most influential B2B marketers in London in 2019. The folks at ME used Buzzsumo and Twitter’s accounts to identify the Top 100 B2B marketers. Got the 34th position overall and the 19th if we exclude non-humans (agencies); not […]

B2B Marketing Challenges (notes from the CMA’s Digital Breakfast)

From the B2B Digital Breakfast, hosted by CMA (Content Marketing Association). The full post is here. August’s Digital Breakfast took a well-established format into largely uncharted territory. For the first time, it focused exclusively on B2B content – a move that clearly struck a chord with a large and engaged audience. The last person to […]

B2B Marketing Digital Breakfast: select the topics you want to learn

Are you a fellow B2B Marketer? Want to learn more about Content Marketing for B2B but… have no time for learning – with the exception of a couple of hours in the early morning? Do you live in London? Well, here is a potential outline of what I’m planning to present next week @ the […]

Global Content Marketing at 360º

One of the reasons of my move from a tech brand to NewsCred was the opportunity to be exposed to the strategy behind thousand different content marketing programs. Well, maybe not really thousands, but definitely enough to satisfy my curiosity. This week I have been visiting a few of the customers whose programs I will […]

Integrated Live: some tweets

I am so glad that my talk at Integrated Live matched people’s expectation. Next week I’ll slightly change topic and I will talk about going global at NewsCred’s #ThinkContent event. Fantastic talk from @giusec at #IntegratedLive on content marketing. Now questioning what our Big Rock is!#digitalmarketing — Lauren Matless (@Wolirraw) November 16, 2016 @giusec advises […]