Alitalia: new brand, old style

Have you already seen the new Alitalia brand? Made of Italy. Yes. And the new re-branding campaign? The beginning of a new journey. They say. The new look is chic, stylish and sooooo Italian (sorry, multiple “o” are mine), someone else writes. Italy is the embodiment of beauty, warmth, passion, hospitality and a way of life. […]

Presenting Marketing to M&A experts

My next conference as a speaker (8th Merger Integration Management Forum, 17-18 March, Amsterdam) is approaching and I am dedicating some time today for preparation. Also had a great call to understand the audience. Well, this time will be different: still a marketing-focused presentation, but different audience, different cut, different expectations. In fact, it’s my […]

Content Marketing Strategy

The new content and social marketing strategy is ready. It ill change the face of one of the four business units of the company I work for. We are transforming a traditional marketing model to a new, modern, content-focused model. Social, content and PR will be integrated. Jason Miller wrote on his book: The most […]


Just published a first article on LinkedIn Pulse – a replica of the one published in July by Brand Quarterly and a way to support my coming speech at Brand2Global Conference. “Marketing lessons from one of the major M&As in the energy and technology sectors” by @giusec on @LinkedIn — Giuseppe Caltabiano (@giusec) September […]