2015 Brand2Global London

Just got final confirmation for my participation as speaker at the Brand2Global Marketing Conference. It will take place here in London, at the end of Sept 2015. There will be lots of coverage from marketing and branding-related media. Including Brand Quarterly, which I am currently cooperating with. Speakers from these companies have confirmed: Topics I […]

#BrandTLG

Ready to go tomorrow with the first of my 2 Marketing Conferences in London (the second in October). Everything is ready for my speech tomorrow at #BrandTLG #MnA #Marketing #Branding #Strategy @ThoughtLeaderGl pic.twitter.com/G6C7rusJ9Q — Giuseppe Caltabiano (@giusec) April 22, 2015

Better Together: marketing lessons from one of the major acquisitions in Energy & Tech (the abstract)

In January 2014 the industrial automation giant Schneider Electric acquired Invensys plc thus expanding its product offering in the field of Control Systems, Software and Services. As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including energy and infrastructure, industrial processes, […]