Why Content Marketing is NOT a Campaign

Here is a first draft of my new post. Final version will be published soon on LinkedIn pulse. Enjoy the reading, in advance :) *********** If you are a B2B marketer you must be familiar with the following statement: “Content Marketing is a long-time commitment, not a campaign” The quote comes from Joe Pulizzi and […]

Better Together: marketing lessons from one of the major acquisitions in Energy & Tech (the abstract)

In January 2014 the industrial automation giant Schneider Electric acquired Invensys plc thus expanding its product offering in the field of Control Systems, Software and Services. As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including energy and infrastructure, industrial processes, […]