#CMWorld 2017 – the Recap of Recaps

I will never – ever – attempt to write a CMW summary. Too many great, awesome, wonderful summaries all around. And so I decided to go with a summary of all recaps. The ones I will find around. Mainly for me and to complement my personal notes. Then for you as well, if you are one of those 10 people regularly reading this blog.

Day 1

Day 2

Day 3

Yet no posts

Overall

Love this extract from the last summary:

One stat I heard over and over again this week is that 5 percent of all content drives 90 percent of conversion. This led me to ask the most obvious question: why do we even bother with the other 95 percent of content we create?

There are two schools of thought when it comes to content creations. The first says that brands should be creating content on a regular basis and hope that some of it resonates with your audience. The other, says that we should spend our time and energy perfecting and optimizing the content that converts and forget the rest.

I think there has to be a happy medium. In a recent Monday Marketing Minute video, I discussed the importance of publishing frequency. From a purely SEO standpoint, it appears that frequency is king. But from a conversion standpoint, quality beats quantity every time.

Preparing CMWorld 2017

Last days of summer 2017. Finally relaxing in Sicily after a tumultuous summer and preparing my speech for #CMWorld 2017. Trying to come with some creative ideas to promote it on social. Here is the last one.

If you think this will work at global level think again! And why not, follow me at #CMWorld! #globalcontentmarketing https://tinyurl.com/ycjv4gtg

If you think this will work at global level think again! And why not, follow me at #CMWorld! #globalcontentmarketing https://tinyurl.com/ycjv4gtg

If you think this will work at global level think again! And why not, follow me at #CMWorld! #globalcontentmarketing https://tinyurl.com/ycjv4gtg

If you think this will work at global level think again! And why not, follow me at #CMWorld! #globalcontentmarketing https://tinyurl.com/ycjv4gtg

If you think this will work at global level think again! And why not, follow me at #CMWorld! #globalcontentmarketing https://tinyurl.com/ycjv4gtg

Speaker at Content Marketing World 2017!

Long time without writing on the blog. I am just back from New England, some new things happening, unfortunately not so much time to write and share. Best news of the day: I’ve been selected to speak at next Content Marketing World , taking place in Cleveland on Sept 6-7. It’s the largest and most crowded content marketing conference of the world. I will be speaking about how to define a global content marketing strategy with examples and best practices from my company. I plan to bring testimonials or videos from the countries. It’s going to be a fantastic event and I am so happy to be “on board”!

End of Summer – Some Notes

Summer is nearly over – at least here in London, where weather has been great until yesterday and now it back to normal – very miserable. But content marketing activities never stop! In addition to reviewing my activity list for Content Marketing World (love the dinner/party side of the event), I have recently been invited to speak at the following events:

  • FIR (For Immediate Release) Podcast, date TBD,where I will be interviewed to talk about facts covered on my post published by Contently last month (How Content Increased the Effectiveness of our B2B Enterprise Marketing by 3x)
  • Afera Annual Conference, Hamburg, 6 October. I will talk about Content Marketing strategy for B2B firms.
  • Annual Content Strategy Summit, Berlin, 18 November. Will speak about Content Channels and Distribution strategies.
  • NewsCred #ThinkContent Conference, London, 22 November. Topic TBD.

That’s it for now.