Try working from the café this week

Interesting collection of some of the best marketing promotions making advantage of the current Tube strike in London (last week, 2 days; and 2 days planned this week, but I am learning that Transport of London has just called the strike back). Interesting to see, but not really a surprise, twitter and social are preferred […]

Day1 is now!

Deal completed. At this point ISYS stocks have been suspended on LSE. ISYS is officially part of SE. We got the “GO! GO! GO!” literally 30 minutes ago. It was an exciting moment. Communications plan executed while I write. News Releases have been sent to the wire, email to clients and partners, several threads launched […]

Languages for communicating acquisitions

Once we started our comms plan for Day 1, the day of the public announcement of the acquisition, we had the challenge of the languages. Which languages should the assets (letters, social streams, newsletter and web contents, etc.) be localised to? Both companies are international and act in more than 50 countries around the globe. […]