We start to see positive results from the job done so far. From a market analysis firm. Schneider Electric Acquisition of Invensys Creates Value for Automation Market http://t.co/EoqnaBZysD — ARC Advisory Group (@arc_advisory) March 21, 2014
M&A and PR. Lessons from the Airline industry: Thinking the Ink.
Interesting collection of some of the best marketing promotions making advantage of the current Tube strike in London (last week, 2 days; and 2 days planned this week, but I am learning that Transport of London has just called the strike back). Interesting to see, but not really a surprise, twitter and social are preferred […]
Deal completed. At this point ISYS stocks have been suspended on LSE. ISYS is officially part of SE. We got the “GO! GO! GO!” literally 30 minutes ago. It was an exciting moment. Communications plan executed while I write. News Releases have been sent to the wire, email to clients and partners, several threads launched […]
Everything is now ready for Day 1. All communications assets ready to go live. Two more days and the deal will be disclosed. I am now definitely dedicating most of my time to the deal comms plan. I still cannot believe that everything has been completed, 48 hours before the deal. Let’s cross the fingers […]
Back to work, huge workload, this is the week of the M&A announcement, which is expected to go live this Friday, early afternoon UK/European time. Everything is ready for the official communications, we are testing sites and graphics, and at the same time we are refining all documents that will be part of the communications […]
Once we started our comms plan for Day 1, the day of the public announcement of the acquisition, we had the challenge of the languages. Which languages should the assets (letters, social streams, newsletter and web contents, etc.) be localised to? Both companies are international and act in more than 50 countries around the globe. […]