B2B Marketing Challenges (notes from the CMA’s Digital Breakfast)

From the B2B Digital Breakfast, hosted by CMA (Content Marketing Association). The full post is here. August’s Digital Breakfast took a well-established format into largely uncharted territory. For the first time, it focused exclusively on B2B content – a move that clearly struck a chord with a large and engaged audience. The last person to […]

My slide deck for the Annual Content Marketing Summit

“It’s not the best content that win: it’s the best promoted content”. Content Distribution and Amplification have a critical role in Content Marketing Strategy. My presentation summarizes the steps to define a proper distribution and amplification strategy for your content, with examples and best practices from a large enterprise.  Via SlideShare.

Speaker at Content Marketing World 2017!

Long time without writing on the blog. I am just back from New England, some new things happening, unfortunately not so much time to write and share. Best news of the day: I’ve been selected to speak at next Content Marketing World , taking place in Cleveland on Sept 6-7. It’s the largest and most […]

Figaro Digital Marketing Conference

Figaro digital just published a summary of the latest digital marketing conference. And here you go. A Practical Guide To Content Marketing Strategy For The B2B Business B2B marketing still has some catching up to do with its content marketing strategies, right? Well, perhaps not. Giuseppe Caltabiano, VP marketing integration, Schneider Electric, dispelled that theory, […]

NewsCred’s #ThinkContent London 2016

Some tweets, from yesterday’s event. Including the one where I’ve linked my full presentation. My presentation at #ThinkContent London @NewsCred #content #contentmarketing #globalcontentstrategy https://t.co/SSXR1Wd8Op — Giuseppe Caltabiano (@giusec) November 22, 2016 .@giusec Content marketing takes time, it’s not something you do in a couple of months #ThinkContent #socialmedia — Silvia Cambie (@silviacambie) November 22, 2016 […]

One Year Ago

One year ago. It was November 2015 when I attended the Conference #ThinkContentLondon. NewsCred’s event in town, the third of a tour that touched NYC, San Francisco and London. I was impressed by the preparation of the speakers – I can still remember the panel discussing media and marketing convergence. Organisation was excellent and location magnificent (now […]