CMI workshop & Robert Rose

Content Marketing Institute’s Robert Rose has run today an awesome Content Marketing workshop for my company’s marketers. Speaker’s competencies and preparation are visible even if in my opinion each company is a world apart, and customisation of content marketing methodologies and solutions has to be extreme. Had a lunch with Robert. He shared some thoughts on Content Marketing tools and platforms and a few insights on the huge Social Media Conf taking place in San Diego right now. He’s definitely a very entertaining guy.

Oh, and by the way, I am writing all this stuff from my brand new MacBook. Still need to learn how to use the super-small keyboard, but definitely working on it.

Two more days in Rhode Island, then heading to Boston. Love New England. I just feel at home, here.

Content Marketing Institute

Content Marketing Institute (CMI) has been instrumental for my studies, preparation and understanding of the Content Marketing discipline, since the very beginning.

Now, 9 months after my journey started, and 4 months from the beginning of our Content Marketing pilots, I am going to meet in person 2 of the most representative faces of CMI: Robert Rose, Chief Strategy Officer, next week in Rhode Island, and Joe Pulizzi, CMI’s founder, being the two of us speakers at Content Marketing Fast Forward (CMFF) event in Amsterdam.

I can’t hide my excitement for how things are progressing and for my meeting with Robert next week.