Lecturing #contentmarketing strategy to MSc MarComms students at @lsbu today was very rewarding. Lots of interest, questions, interaction. A university that pays attention to the new industry trends is an institution that cares about student’s future. Good luck to all of you attending my lecture with your future projects and careers in #marketing A post […]
For the first time ever I have been invited as a guest speaker by a University. Specifically, the London South Bank University. I will be introducing Content Marketing Strategy at the ‘Emerging Issues in Marcomms’ module, which is part of the MSc Marketing Communications course. I have been speaking so many times, and I’ve been in front […]
First, I’ve learned that the Italian SEO community is small circle of badass experts, has a huge reputation and is super respected internationally. I’ve met lots of incredible SEO folks and I’ve attended so many great sessions. The level of SEO knowledge here is just impressive. I’ve learned a lot, and I invite all of […]
The deck of my presentation at CMWorld 2017. And the script, via LinkedIn.
#CMWorld 2017 speakers. All together. In one photo.
Are you a fellow B2B Marketer? Want to learn more about Content Marketing for B2B but… have no time for learning – with the exception of a couple of hours in the early morning? Do you live in London? Well, here is a potential outline of what I’m planning to present next week @ the […]
Short summary of where I am with my strategy series posts. While most of it has been created with a clear B2B vision in mind, the Content Marketing programs I am following in NewsCred can confirm that the majority of it is 100% applicable to B2C cases. Here is the latest list: Step 1: The […]