DMEXCO 2018

As a summary of my activities for DMEXCO 2018 the panel with Vice and Expedia (watch the video on YouTube) my interview with MarTech Series my article for MarTech Series, also included in the list of top 10 articles of the week by PageTrafficBuzz my DMEXCO summary with top marketing trends – via MarTech Series […]

Content Marketing and Italy

Just few weeks ago I started a new collaboration with The Story Group/Lifonti & Company, an Italian agency who is literally paying a lot of attention at the content marketing space. I will support them and run their content marketing efforts in Italy. At the same time this collaboration will give me the opportunity to […]

LSBU

For the first time ever I have been invited as a guest speaker by a University. Specifically, the London South Bank University. I will be introducing Content Marketing Strategy at the ‘Emerging Issues in Marcomms’ module, which is part of the MSc Marketing Communications course. I have been speaking so many times, and I’ve been in front […]

Psychology of Design, Content Marketing and Social Media

Really becoming mad with this stuff. The more I read about the topic, the more passionate I become. Applying psychology elements and influence principles to content marketing and social media design (in general: to web design) is probably the most advanced marketing technique I have ever tested. I will talk about the argument in details […]

Meeting old and new friends in Milan

Just posted this short note on LinkedIn and now using my blog to let all of you (the few readers) know that I will be in Milan on 13/15 of November as a speaker of SMXL Search and Social Media Conference Milan! Specifically I will talk about how to use psychology of design to attract new […]