Just few weeks ago I started a new collaboration with The Story Group/Lifonti & Company, an Italian agency who is literally paying a lot of attention at the content marketing space. I will support them and run their content marketing efforts in Italy. At the same time this collaboration will give me the opportunity to closely look at the country from a digital marketing perspective.
Had the opportunity to chat with many people in the last several weeks and the feeling is that interest for content marketing in Italy is rapidly growing. At least, this is my perception. First content factories have been established, companies and agencies are starting to think about content and move investments from traditional advert to content creation. Still, the market requires lot of education and this is the reason why this is a good momentum to be in countries like Italy.
Definitely not my intention to leave London; but Milan is my home town after hall, and these market evolutions are something that I am closely investigating.
And here is some press stuff. In Italian of course: Engage, PubblicitaItalia, IdeeIdeas, BrandNews, YouMark, ImpresaInternazionale, Assocomunicatori.
For the first time ever I have been invited as a guest speaker by a University. Specifically, the London South Bank University. I will be introducing Content Marketing Strategy at the ‘Emerging Issues in Marcomms’ module, which is part of the MSc Marketing Communications course.
I have been speaking so many times, and I’ve been in front of very diverse audiences; but this is a special invite. And it makes me so excited!
More details in the next few weeks.
Really becoming mad with this stuff. The more I read about the topic, the more passionate I become. Applying psychology elements and influence principles to content marketing and social media design (in general: to web design) is probably the most advanced marketing technique I have ever tested. I will talk about the argument in details in Milan in a few weeks @SMXL17. Hope to see you there.
Just posted this short note on LinkedIn and now using my blog to let all of you (the few readers) know that I will be in Milan on 13/15 of November as a speaker of SMXL Search and Social Media Conference Milan! Specifically I will talk about how to use psychology of design to attract new audience, transforming good into epic content marketing & social media. If you are in town that week and want to have a chat, just let me know! : )
Making advantage of the calm of these post-CMWorld days and building a new content hub focused on Global Content Marketing and separating – whenever it will be possible – personal stuff, still going to be resident here, and professional stuff, going to be moved to the new hub.
We all know how blur is the line between personal and pro content today; the rough plan is to separate all marketing-related content from personal bullshit. Working on it.
I will never – ever – attempt to write a CMW summary. Too many great, awesome, wonderful summaries all around. And so I decided to go with a summary of all recaps. The ones I will find around. Mainly for me and to complement my personal notes. Then for you as well, if you are one of those 10 people regularly reading this blog.
Yet no posts
Love this extract from the last summary:
One stat I heard over and over again this week is that 5 percent of all content drives 90 percent of conversion. This led me to ask the most obvious question: why do we even bother with the other 95 percent of content we create?
There are two schools of thought when it comes to content creations. The first says that brands should be creating content on a regular basis and hope that some of it resonates with your audience. The other, says that we should spend our time and energy perfecting and optimizing the content that converts and forget the rest.
I think there has to be a happy medium. In a recent Monday Marketing Minute video, I discussed the importance of publishing frequency. From a purely SEO standpoint, it appears that frequency is king. But from a conversion standpoint, quality beats quantity every time.
The deck of my presentation at CMWorld 2017. And the script, via LinkedIn.