#CMWorld 2017 – the Recap of Recaps

I will never – ever – attempt to write a CMW summary. Too many great, awesome, wonderful summaries all around. And so I decided to go with a summary of all recaps. The ones I will find around. Mainly for me and to complement my personal notes. Then for you as well, if you are […]

B2B Marketing Challenges (notes from the CMA’s Digital Breakfast)

From the B2B Digital Breakfast, hosted by CMA (Content Marketing Association). The full post is here. August’s Digital Breakfast took a well-established format into largely uncharted territory. For the first time, it focused exclusively on B2B content – a move that clearly struck a chord with a large and engaged audience. The last person to […]