Taken during my last talk (Global content marketing best practices from large enterprises) in Amsterdam at the 13th Marketing & Branding Forum 2017.
Just posted this short note on LinkedIn and now using my blog to let all of you (the few readers) know that I will be in Milan on 13/15 of November as a speaker of SMXL Search and Social Media Conference Milan! Specifically I will talk about how to use psychology of design to attract new […]
The deck of my presentation at CMWorld 2017. And the script, via LinkedIn.
#CMWorld 2017 speakers. All together. In one photo.
Short summary of where I am with my strategy series posts. While most of it has been created with a clear B2B vision in mind, the Content Marketing programs I am following in NewsCred can confirm that the majority of it is 100% applicable to B2C cases. Here is the latest list: Step 1: The […]
One of the reasons of my move from a tech brand to NewsCred was the opportunity to be exposed to the strategy behind thousand different content marketing programs. Well, maybe not really thousands, but definitely enough to satisfy my curiosity. This week I have been visiting a few of the customers whose programs I will […]
First two weeks in NewsCred: amazing experience so far, lots of learning, but starting to put my content marketing experience at disposal of accounts/marketers too. Definition of a global/local model and a general content strategy seem the most common challenges so far. Planning a second (long) trip to NY in May. Also, contributing to finalize next […]