B2B Content Renaissance?

Just love this tweet. What is a #B2B Content Renaissance? @giusec and @JasonMillerCA explain in The Sophisticated Marketer’s Podcast: https://t.co/BI6w9Vdtsk pic.twitter.com/uW5BIaQ0km — LinkedIn Marketing (@LinkedInMktg) February 13, 2017 My answer…. Well… it was the “B2B marketing revenge” but actually I like the “B2B content renaissance” much more! ;) #contentrenaissance https://t.co/xOAqJ52FWg — Giuseppe Caltabiano (@giusec) February […]

The Role of Pilot Programs in Global Content Marketing

Just posted The Role of Pilot Programs in Global Content Marketing on LinkedIn Pulse. Which is a subset of the broader post How to Launch a B2B, Cross-Regional Global Content Marketing Strategy – published on NewsCred’s Insights in November 2016. Planning to dissect the main post in several other more detailed sub-posts, to take a […]

Figaro Digital Marketing Conference

Figaro digital just published a summary of the latest digital marketing conference. And here you go. A Practical Guide To Content Marketing Strategy For The B2B Business B2B marketing still has some catching up to do with its content marketing strategies, right? Well, perhaps not. Giuseppe Caltabiano, VP marketing integration, Schneider Electric, dispelled that theory, […]

NewsCred’s #ThinkContent London 2016

Some tweets, from yesterday’s event. Including the one where I’ve linked my full presentation. My presentation at #ThinkContent London @NewsCred #content #contentmarketing #globalcontentstrategy https://t.co/SSXR1Wd8Op — Giuseppe Caltabiano (@giusec) November 22, 2016 .@giusec Content marketing takes time, it’s not something you do in a couple of months #ThinkContent #socialmedia — Silvia Cambie (@silviacambie) November 22, 2016 […]