Integrated Live: some tweets

I am so glad that my talk at Integrated Live matched people’s expectation. Next week I’ll slightly change topic and I will talk about going global at NewsCred’s #ThinkContent event. Fantastic talk from @giusec at #IntegratedLive on content marketing. Now questioning what our Big Rock is!#digitalmarketing — Lauren Matless (@Wolirraw) November 16, 2016 @giusec advises […]

One Year Ago

One year ago. It was November 2015 when I attended the Conference #ThinkContentLondon. NewsCred’s event in town, the third of a tour that touched NYC, San Francisco and London. I was impressed by the preparation of the speakers – I can still remember the panel discussing media and marketing convergence. Organisation was excellent and location magnificent (now […]

Global Content Marketing, work in progress

Starting to build my next post/series of presentations (Newscred’s #ThinkContent London and others, just to mention a few). Topic: how to go global with Content Marketing. In few words, how to move from a central model to a truly global content marketing model? How to secure consistency across all countries when a global content marketing […]

The Top 10 Sessions at Festival of Marketing 2016

Wow. Traackr just included my session in the list of “The Top 10 Sessions at Festival of Marketing 2016“. This is a very cool recognition. And it will put lot of pressure on my preparaton : ) Thank you, Traackr team! Our Top 10 not to be missed sessions at #FoM16 are out ft. @JasonMillerCA […]