Yesterday at Digital Marketing Exchange

It seems like I was saying something like "no! Not my fault!". Instead, I was just presenting #contentmarketing strategy in #b2b at Digital Marketing Exchange conf in London #DM_EX #london #marketing #social #bigrocks #conference #digitalmarketing #socialmedia #contentstrategy #strategy A photo posted by Giuseppe Caltabiano (@giusecgram) on Sep 27, 2016 at 9:40am PDT

B2B Content Marketing Strategy: a Guide in 10 Easy Steps (updated version!)

This post was originally created as a script for the speech I gave at Content Marketing Fast Forward (CMFF) in May 2016. Now updated with new concepts,  samples and links it reflects the session I will present at Festival of Marketing next week. *** B2B firms no longer tend to be concerned that their solutions aren’t attractive […]

FIR B2B podcast: How Schneider Electric Builds Content Marketing Around ‘Big Rocks’

My new podcast is live! It’s my interview for FIR (For Immediate Release) B2B, with @pgillin and @dstrom. Had great time answering Paul and David’s questions about Content Marketing in B2B and my 1 year content strategy experience with Schneider Electric.

Content Marketing & Sailing: the lesson from North Sails

Finally, summer time! Best time for sun, beach and relax. For some of us, time for sailing. I’ve spent the last two weekends sailing in Newport, Rhode Island, on the Atlantic coastline. Newport, the recognised sailing capital of the States (not to be confused con Newport Beach, CA). One of the best 50 places for sailing […]