CMO Event at IFB2016

I’ve just accepted to attend as a guest speaker the CMO-CXO Event, which is part of IFB2016, the International Festival for Business taking place this spring in Liverpool. Will present Content Marketing Strategy in a large B2B enterprise. And I’ve published a post on CMO blog. More details soon!

Digital Marketing 2016 Europe: my takeaways

It is difficult to summarise 2 days of great marketing presentations, networking and insights. I might have missed sessions and topics, and for this reason this post cannot be representative for the full event. So, here are my very personal perspective and takeaways. Sometime items might be disconnected: the post is coming directly from my […]

Digital Marketing 2016, Europe

Cascais, Portugal. Less than 30 mins from Lisbon. Enchanting venue for the 1st Frost&Sullivan Digital Marketing 2016 Europe Conference. I am just back from a 1st pre-event networking session. Here is the Conf overview, full agenda, brochure and press release. I will be on the stage tomorrow for a panel, providing my opinion on how Model Modern Marketing Organizations […]

Updated resources for Content/Influencer Marketers

Here is my super-updated list of LinkedIn Pulse posts re: #contentmarketing, #contentstrategy, #influencermarketing, #M&A. Each post has been replicated (and in some cases updated or expanded) on this blog for my/everybody’s records. The full list is here. Individual posts: “Big Rock” marketing content in a nutsell How Content Marketing and New Technologies are Transforming B2B […]

“Big Rock” content in a nutshell

Note. This is just a draft of what I will publish in a cleaner and improved format in a few days. When I write or talk about content marketing strategy, I am used to get the following question – among others: OK, but what exactly is a “Big Rock”? And what’s the difference between Big […]