How Content Marketing and New Technologies are Transforming B2B Marketing Models

How do you transform your marketing strategy from an outdated traditional model to a modern and successful model aligned with growth and business goals? Start with the proper integration of content and social media marketing and a deep transformation of the overall marketing model, using new marketing technologies and tools.

The Convergence of Brands as Publishers

Writing some notes about the evolution/convergence of media and brands, based on market observation, readings and direct testimonials – like the one seen at NewsCred #ThinkContent session in London one month ago. Interesting topic, a blog post might follow. Publisher/Brand industry shift was predicted yrs ago. Now is real thing & today conversation proves it […]

Content Marketing & the “Thanksgiving analogy”

Note – header image is from Jason Miller blog/book “Welcome to the Funnel”. Thanksgiving is now approaching and marketers on the other side of the Atlantic (my side is the European) are ready to take a break, turn their brain off for a few days and stop thinking about marketing, content & ROI. Well… ever […]

Some resources for Content/Influencer Marketers

Here is a list of my latest posts on LinkedIn Pulse re: #contentmarketing, #contentstrategy, #influencermarketing, #M&A. Each post has been replicated (and in some cases updated) on this blog for my/everybody’s records. Influencer Marketing: the basics 10 Great Content Marketing Blogs Content Marketing M&A on the rise How to develop a Content Marketing Strategy for […]