I am writing this post with Gutenberg, the new WordPress’ Medium-like editor. Now a plug-in, the plan is a full integration with WordPress 5. Well, I’m probably not doing justice to the new editor saying that it’s just like Medium. It’s much more, thanks to the concept of the blocks – you can learn more about the blocks, here. […]
The deck of my presentation at CMWorld 2017. And the script, via LinkedIn.
Short summary of where I am with my strategy series posts. While most of it has been created with a clear B2B vision in mind, the Content Marketing programs I am following in NewsCred can confirm that the majority of it is 100% applicable to B2C cases. Here is the latest list: Step 1: The […]
A few days ago I wrote the post “How to integrate Public Relations into your B2B Content Marketing strategy“, which is an additional piece of my broader series about Global B2B Content Marketing Strategy, dissected in 13 steps (I know, I should change that number; I will add or remove some of the steps…): Step 1: The Case for […]
In a few hours I will head to LinkedIn’s London office to record The Sophisticated Marketer’s Podcast with my friend Jason Miller. It will be a lot of fun!
Only one day to go before Thanksgiving and marketers on the other side of the Atlantic (Europe is my side) are ready to take a break, turn their brain off for a few days, spend valuable time with their families and stop thinking about marketing, content & ROI. Wait a moment… ever heard about the […]
I am so glad that my talk at Integrated Live matched people’s expectation. Next week I’ll slightly change topic and I will talk about going global at NewsCred’s #ThinkContent event. Fantastic talk from @giusec at #IntegratedLive on content marketing. Now questioning what our Big Rock is!#digitalmarketing — Lauren Matless (@Wolirraw) November 16, 2016 @giusec advises […]