B2B Content Marketing Strategy: a Guide in 10 Easy Steps (updated version!)

This post was originally created as a script for the speech I gave at Content Marketing Fast Forward (CMFF) in May 2016. Now updated with new concepts,  samples and links it reflects the session I will present at Festival of Marketing next week. *** B2B firms no longer tend to be concerned that their solutions aren’t attractive […]

Charge 2016

A few tweets from Charge 2016. Great experience, awesome speakers and organisation and a magic location. Next @Engerati interview is @giusec from @SchneiderElec. Are there any #branding lessons to learn from B2C markets? pic.twitter.com/ZPXaAdynMu — Katie Dicker (@Katie_Engerati) September 19, 2016 “The difference between traditional marketing and content marketing, is that content marketing is ALWAYS […]

Content Marketing & Sailing: the lesson from North Sails

Finally, summer time! Best time for sun, beach and relax. For some of us, time for sailing. I’ve spent the last two weekends sailing in Newport, Rhode Island, on the Atlantic coastline. Newport, the recognised sailing capital of the States (not to be confused con Newport Beach, CA). One of the best 50 places for sailing […]

Content Marketing Strategy in a Large B2B Enterprise: a Guide in 10 Easy Steps

This post reflects (or, at least, tries to reflect) the speech that I will give at Content Marketing Fast Forward (CMFF) in a few hours. CMI, Marketing Insider, Content Strategist and many others are my undisputed sources of inspiration. Also, I have combined several posts and refreshed the entire package based on my day-to-day experience gained in […]

CMFF is coming!

The #contentmarketing Fast Forward Countdown – 17 mei met @JoePulizzi @dougkessler @giusec @mattindam @AJHuisman ++ https://t.co/DUFNBWrxca — Bert van Loon (@bertvanloon) April 23, 2016 My contribution will focus on sharing best practices in the field of B2B content marketing, with emphasis on integration of content, martech and social. Specifically, Ill focus on 3 takeaways: Insight […]