Content Marketing Strategy in a Large B2B Enterprise: a Guide in 10 Easy Steps

This post reflects (or, at least, tries to reflect) the speech that I will give at Content Marketing Fast Forward (CMFF) in a few hours. CMI,┬áMarketing Insider,┬áContent Strategist and many others are my undisputed sources of inspiration. Also, I have combined several posts and refreshed the entire package based on my day-to-day experience gained in […]

Newsletter is (still) the force that feeds the entire Content Ecosystem

Love this chart. It comes from Contently’s blog post where Content Strategist’s EIC explains the reason of a recent re-design. And it clearly shows how the newsletter is (still) the force that feeds the entire content ecosystem: Same concept here: This may seem incredibly obvious, but a lot of brand publishers fail to develop a […]

Those who tell the stories rule the world

The first time I saw this quote I was attending Contently‘s session last September at the Social Media Week in London. It was slide 0 of their presentation. I forgot it for a while, then it came back to me few months later, when I discovered this beautiful TED video. It’s an Hopi American Indian […]