First, I’ve learned that the Italian SEO community is small circle of badass experts, has a huge reputation and is super respected internationally. I’ve met lots of incredible SEO folks and I’ve attended so many great sessions. The level of SEO knowledge here is just impressive. I’ve learned a lot, and I invite all of you (the 5 readers of this blog) to get to the SMXL site and to look for the presentation decks once they will be made available. Some were really remarkable. Hat tip to the Italian SEO community.
Second, I’ve learned that the folks who have organised this event are a small team of professionals who have put a lot of passion with the event organisation and have made something special with a very personal touch. Yes, there might be some space for improvement, but what on earth hasn’t things to be improved? Well done, Sante and team. And thanks again for having me as part of SMXL speakers lineup.
Third, I have learned that most of the Italians attending were super-fluent in English and the simultaneous translation was used mainly by non-Italians to understand local speakers. And I was very proud of it.
Fourth, I’ve learned that very few speakers have addressed content marketing or content strategy as a topic; and that there is still a lot of confusion about content and social media. Social media are a content distribution channel. One of the many. Without a solid content strategy you won’t go anywhere. But still many presenters addressed social media as they were the atomic particles of their strategy. That should be content, instead.
Fifth, I’ve learned that there are still social media stars in Italy. They talk about stuff like hashtag, impressions and viral things. One session was even called “meet the media stars”… And the worst thing was that I saw many youngsters taking selfies with them (while they’d have spent a much better time attending SEO sessions).
Finally, my session. I’ve learned that after presenting so many times in English, I need to make a much better job whenever I switch to Italian, which ironically is my mother language. Also, I’ve learned that the topic (how to apply principles of psychology to design, content and social media) has generated lot of interest, questions and contacts. The deck is here (http://bit.ly/psychologysmxl) just in case you want to have a look.
Strange days. Strange weeks, the last four weeks. Many changes. Good and bad changes, but let’s (always) try to see things from the positive side.
Lot of content marketing strategy projects. Different firms. Different sectors. Different scenarios. Technology. Finance. Industry. This is just fascinating.
Investigating new domains too. Design, psychology and human behavior. This is what I am going to present, for the first time, next week in Milan. Moving away from global content strategy stuff – but just momentarily.
I miss spending time with my girls but I know that there will be a time when things will change and I will recover all time lost.
Strange days are not always bad days. You need to stop. View things from all available perspectives. And learn.
Really becoming mad with this stuff. The more I read about the topic, the more passionate I become. Applying psychology elements and influence principles to content marketing and social media design (in general: to web design) is probably the most advanced marketing technique I have ever tested. I will talk about the argument in details in Milan in a few weeks @SMXL17. Hope to see you there.
Just posted this short note on LinkedIn and now using my blog to let all of you (the few readers) know that I will be in Milan on 13/15 of November as a speaker of SMXL Search and Social Media Conference Milan! Specifically I will talk about how to use psychology of design to attract new audience, transforming good into epic content marketing & social media. If you are in town that week and want to have a chat, just let me know! : )
The new Lonely Planet beta destinations pages are simply gorgeous. The full story of the new redesign can be found here. Via Medium.
Photography is one of the most effective tools in helping people understand a destination. That’s why we’ve developed new partnerships with wonderful people like 500px to help us surface the best travel images on the web. Each destination page begins with photography that tells a story of the location.
I was asked several times (five?) about this blog, the logo, the meaning and its history. Here is a a short summary. To explain to those readers (and the thousands that will follow) what the real history of this blog is.
I created the blog in 2002 as a “platform” for me and a few friends to write and exchange respective thoughts about our studies, life, and friendship. It was the time of my MBA at the Milan SDA Bocconi school of management. Hence the first name of the blog: “g&f”, which stands for “giusec & friends”.
Few days were enough to understand that those friends would never write a line on my new blog. Nevertheless, the blog name (and the logo) were not replaced and were in place for long long time.
The picture below shows the evolution of the blog logo, which is mostly based on blogging platforms and domains.
The gecko. Well. Frankly, I can no longer remember the reason why I decided to use a gecko instead of a muskox or a platypus or whatever other animal.
In 2004, Maus, a friend and blogger, sent an unexpected gift: a brand new professional logo for g&f (the gecko on the right). This blogger was (is?) a designer working at the national newspaper La Stampa, published in Turin.
Recently the 2004 g&f gecko was removed – and the blog missed a logo/brand until May 2016 when a new logo was created. I used 99designs and I hired about 20 designers. Got +200 logo designs and the current logo was my final choice. Author is Angela Cuellar, an amazing designer. Her job can be found here.
That’s all, folks.
Contest is closed and I have just selected the new logo for the blog. It was hard. Four polls, 207 logos, 5 finalists with 25 awesome designs. One winner. She is amazing and I am glad that she participated to my contest. The new blog logo will be available soon – for now you can preview it here.
Update. New logo is live.
Note. It’s not a flower, not a hand. It’s a gecko paw!