Gartner 2016 Hype Cycle for Digital Marketing and Adverts

Gartner has presented yesterday the latest combined Hype Cycle for Digital Marketing and Adverts. While the positions of some of the technologies are¬†questionable it is still interesting to have a look. Hype, by definition should make us all a little wary. Gartner Hype Cycles are designed to help sift, sort and qualify hype and manage […]