Yesterday night, after a boring cabaret gig, I was asked where I am from. I had to think for a few seconds before providing the (right?) answer. Of course, I am Italian. But where am I really from? I was born in Sicily. I left the island when I was 18. I spent 28 years […]
Strange days. Strange weeks, the last four weeks. Many changes. Good and bad changes, but let’s (always) try to see things from the positive side. Lot of content marketing strategy projects. Different firms. Different sectors. Different scenarios. Technology. Finance. Industry. This is just fascinating. Investigating new domains too. Design, psychology and human behavior. This is […]
Taken during my last talk (Global content marketing best practices from large enterprises) in Amsterdam at the 13th Marketing & Branding Forum 2017.
Making advantage of the calm of these post-CMWorld days and building a new content hub focused on Global Content Marketing and separating – whenever it will be possible – personal stuff, still going to be resident here, and professional stuff, going to be moved to the new hub. We all know how blur is the […]
As I am used to do every year (2016, 2014) here are some stats collected this morning (the morning of my 49th birthday) and counting all wishes received by humans and non-humans. Birthday wishes received from Humans via Social channels LinkedIn (67 – it was 46 last year) Whatsapp (12 – it was 5 last […]
Two months without writing a line. It must be a record. Here is the thing. I changed my job, spent three weeks in New York, wrote a blog post for my new company, bought a new car, had an helicopter ride over Manhattan towers, celebrated the 50th wedding anniversary of my parents with my family in […]
Short summary of the last 3 weeks of my life. Resigned from my company. Changed job and joined a new amazing company. Spent four days in Marrakech. One week in NY. Met new awesome colleagues. Two days in Sicily. One week in Milan. Accepted two proposals as content marketing speaker. Removed from two other conferences […]