Yesterday night, after a boring cabaret gig, I was asked where I am from. I had to think for a few seconds before providing the (right?) answer.
Of course, I am Italian. But where am I really from?
I was born in Sicily. I left the island when I was 18. I spent 28 years in Milan. Austin, Texas, was my home town for some time in the late nineties. Now London, where I moved +3 years ago. I have been travelling at least 180 days per year in the last 10 years, mainly around the two US coasts and Europe. I fluently speak three languages – and I should seriously refresh my Italian. My daughters live in Milan. For now. My parents in Sicily. The rest of my family – spread around Italy and US.
Whenever I fly back to London, after a trip, I think: yes, back home. Same thing happens, now with a less convinced attitude, every time I land in Milan.
So, where am I really from?
Strange days. Strange weeks, the last four weeks. Many changes. Good and bad changes, but let’s (always) try to see things from the positive side.
Lot of content marketing strategy projects. Different firms. Different sectors. Different scenarios. Technology. Finance. Industry. This is just fascinating.
Investigating new domains too. Design, psychology and human behavior. This is what I am going to present, for the first time, next week in Milan. Moving away from global content strategy stuff – but just momentarily.
I miss spending time with my girls but I know that there will be a time when things will change and I will recover all time lost.
Strange days are not always bad days. You need to stop. View things from all available perspectives. And learn.
Taken during my last talk (Global content marketing best practices from large enterprises) in Amsterdam at the 13th Marketing & Branding Forum 2017.
Making advantage of the calm of these post-CMWorld days and building a new content hub focused on Global Content Marketing and separating – whenever it will be possible – personal stuff, still going to be resident here, and professional stuff, going to be moved to the new hub.
We all know how blur is the line between personal and pro content today; the rough plan is to separate all marketing-related content from personal bullshit. Working on it.
As I am used to do every year (2016, 2014) here are some stats collected this morning (the morning of my 49th birthday) and counting all wishes received by humans and non-humans.
Birthday wishes received from Humans via Social channels
- LinkedIn (67 – it was 46 last year)
- Whatsapp (12 – it was 5 last year)
- Calls (1 – it was 0 last year)
- Twitter (1 – it was 0 last year)
- Skype (0 – it was 5 last year)
- Email (0 – it was 4 last year)
Which gives a clear indication about how things are evolving in term of social and communication. It’s also true that social stats are based on age and presence. I am not expecting any wishes coming from Snapchat or Musical.ly, just to put things in the right perspective.
Non-humans who have contacted me for wishing happy birthday
- 1 company via LinkedIn
- Boggi Milano stores
- The tax advisor institution in Italy (2nd year in a row)
- The Efteling Park in the Netherlands (2nd year in a row)
- My University
- Iberostar Hotel & Resorts
- David Clulow opticians
Two months without writing a line. It must be a record.
Here is the thing. I changed my job, spent three weeks in New York, wrote a blog post for my new company, bought a new car, had an helicopter ride over Manhattan towers, celebrated the 50th wedding anniversary of my parents with my family in a beautiful small village near Lake Garda.
Busy time. Good time.
Short summary of the last 3 weeks of my life.
Resigned from my company. Changed job and joined a new amazing company. Spent four days in Marrakech. One week in NY. Met new awesome colleagues. Two days in Sicily. One week in Milan. Accepted two proposals as content marketing speaker. Removed from two other conferences because of my new position.
Now finally taking a few days off. Would love if all my life would reflect the last 3 weeks. Love hard changes and when life takes new unexpected directions.