After years of being a lonely and grumpy blogger I decided to invite guest bloggers to write on ContentMarketingAcrossBorders. The first three authors that have kindly created custom content – or gave permissions to share existing content – for CMAB are Molly Clarke, Maël Roth and Pam Didner. CMAB is now open to all Global Content […]
Really becoming mad with this stuff. The more I read about the topic, the more passionate I become. Applying psychology elements and influence principles to content marketing and social media design (in general: to web design) is probably the most advanced marketing technique I have ever tested. I will talk about the argument in details […]
The deck of my presentation at CMWorld 2017. And the script, via LinkedIn.
#CMWorld 2017 speakers. All together. In one photo.
Brand new post by NewsCred about Global Content Marketing Strategy based on my speech at #ThinkContent London 2016 and my post published at the end of last year. Will definitely reuse part of this material for my presentation at #CMWorld 2017.
Short summary of where I am with my strategy series posts. While most of it has been created with a clear B2B vision in mind, the Content Marketing programs I am following in NewsCred can confirm that the majority of it is 100% applicable to B2C cases. Here is the latest list: Step 1: The […]
A few days ago I wrote the post “How to integrate Public Relations into your B2B Content Marketing strategy“, which is an additional piece of my broader series about Global B2B Content Marketing Strategy, dissected in 13 steps (I know, I should change that number; I will add or remove some of the steps…): Step 1: The Case for […]