Why your Company needs an Editorial Board to empower its Content Strategy

Editorial boards are an old tradition at newspapers. In today’s digital marketing world, brands’ content editorial boards aren’t quite as influential but still serve a critical role in content marketing strategy. The post “Why your Company needs an Editorial Board to empower its Content Strategy” explains why and how to set up central and local editorial boards and is a subset of the broader post How to Launch a B2B, Cross-Regional Global Content Marketing Strategy – published on NewsCred’s Insights in November 2016.

The original plan in fact was to dissect the main post in several other more detailed sub-posts, to take a deeper look at individual pieces of a Global Content Strategy:

Step 1: Finding the Optimal Balance Between Central and Local
Step 2: Why your Company needs an Editorial Board to empower its Content Strategy
Step 3: Defining Local Target Personas
Step 4: Selecting a Content Hub
Step 5: Launching an Internal Communications Strategy
Step 6: Educating Marketers About Your Content Marketing Program
Step 7: Piloting Your Content Marketing Strategy
Step 8: Finally, Going Global

B2B Content Renaissance?

Just love this tweet.


My answer….

The Role of Pilot Programs in Global Content Marketing

Just posted The Role of Pilot Programs in Global Content Marketing on LinkedIn Pulse. Which is a subset of the broader post How to Launch a B2B, Cross-Regional Global Content Marketing Strategy – published on NewsCred’s Insights in November 2016. Planning to dissect the main post in several other more detailed sub-posts, to take a deeper look at individual pieces of a Global Content Strategy:

Step 1: Finding the Optimal Balance Between Central and Local
Step 2: Establishing Local Editorial Boards
Step 3: Defining Local Target Personas
Step 4: Selecting a Content Hub
Step 5: Launching an Internal Communications Strategy
Step 6: Educating Marketers About Your Content Marketing Program
Step 7: Piloting Your Content Marketing Strategy
Step 8: Finally, Going Global

As a matter of fact: 1) global content marketing, 2) PR & content integration and 3) Keyword strategy/SEO are three of my major areas of focus for 2017. So expect thoughts, new content and posts on these 3 domains.

Speaker at Content Marketing World 2017!

Long time without writing on the blog. I am just back from New England, some new things happening, unfortunately not so much time to write and share. Best news of the day: I’ve been selected to speak at next Content Marketing World , taking place in Cleveland on Sept 6-7. It’s the largest and most crowded content marketing conference of the world. I will be speaking about how to define a global content marketing strategy with examples and best practices from my company. I plan to bring testimonials or videos from the countries. It’s going to be a fantastic event and I am so happy to be “on board”!

NewsCred’s #ThinkContent London 2016

Content Marketing Strategy for B2B and B2C enterprises

Some tweets, from yesterday’s event. Including the one where I’ve linked my full presentation.