Hypocrisy and Brand Purpose, update

Collecting stories for a future article about hypocrisy and brand purpose. Cadbury and its generosity Mission statement/brand purpose: Cadbury launched a new purpose-filled positioning in 2018, to “shine a light on the kindness and generosity that we see in society”; it re-launched its global brand positioning as a “family brand founded on generous principles”. But… Cadbury manages to pay […]

Cloud Wars Episode II: Edge Computing

A few days ago I shared a great article from The Economic Times, Cloud Wars Explained – Why nobody can catch up with Amazon. A new post from CBR – Computer Business Review – announces a second episode of the Cloud Wars (Google’s reaction to the first episode) and introduces a new element: Edge Computing […]