Blogs at the core of your Content Marketing strategy

I am a blog guy. Blog is not the sexiest piece of social media, but certainly the most effective. Jason Miller, LinkedIn. Remember the Blogosphere? I started blogging in the first years of 2000. Remember vintage terms as “the blogosphere”? Well, I was part of the Italian blogosphere, that small Italian elite. Yes, exactly, the […]

Updated resources for Content/Influencer Marketers

Here is my super-updated list of LinkedIn Pulse posts re: #contentmarketing, #contentstrategy, #influencermarketing, #M&A. Each post has been replicated (and in some cases updated or expanded) on this blog for my/everybody’s records. The full list is here. Individual posts: “Big Rock” marketing content in a nutsell How Content Marketing and New Technologies are Transforming B2B […]

Some resources for Content/Influencer Marketers

Here is a list of my latest posts on LinkedIn Pulse re: #contentmarketing, #contentstrategy, #influencermarketing, #M&A. Each post has been replicated (and in some cases updated) on this blog for my/everybody’s records. Influencer Marketing: the basics 10 Great Content Marketing Blogs Content Marketing M&A on the rise How to develop a Content Marketing Strategy for […]

Influencer Marketing: the basics

There is a clear evidence of the symbiotic relation between content marketing and influencer marketing. Whenever you will define your content marketing strategy, it will not be complete if a solid influencer marketing strategy is not in place. As Ted Karczewski (@TeddyHK) mentions in his blog series about 2016 marketing trends: Up until now, marketers […]