B2B Content Renaissance?

Just love this tweet. What is a #B2B Content Renaissance? @giusec and @JasonMillerCA explain in The Sophisticated Marketer’s Podcast: https://t.co/BI6w9Vdtsk pic.twitter.com/uW5BIaQ0km — LinkedIn Marketing (@LinkedInMktg) February 13, 2017 My answer…. Well… it was the “B2B marketing revenge” but actually I like the “B2B content renaissance” much more! ;) #contentrenaissance https://t.co/xOAqJ52FWg — Giuseppe Caltabiano (@giusec) February […]

The last talk of the year

Yesterday I gave my last public talk of the year. The fourteenth. Interesting event, organized by Figaro Digital in London, with known brands – Heathrow Airport, British Library, Shazam – and excellent speakers. Strong consumer focus and very UK centric. I was one of the few reps of B2B marketing. Maybe the only guy talking […]