About my lecturing experience at LSBU

Lecturing #contentmarketing strategy to MSc MarComms students at @lsbu today was very rewarding. Lots of interest, questions, interaction. A university that pays attention to the new industry trends is an institution that cares about student’s future. Good luck to all of you attending my lecture with your future projects and careers in #marketing A post […]

B2B Content Marketing Strategy: a Guide in 10 Easy Steps (updated version!)

This post was originally created as a script for the speech I gave at Content Marketing Fast Forward (CMFF) in May 2016. Now updated with new concepts,  samples and links it reflects the session I will present at Festival of Marketing next week. *** B2B firms no longer tend to be concerned that their solutions aren’t attractive […]

The Difference between Outdoor Billboards and Content Marketing

Did you know that Sao Paolo (Brazil) and Grenoble have banned those hateful billboards and outdoor advertising? Vermont, Main, Hawaii and Alaska are also billboard-free. Tehran, New York and Paris are discussing the possibility to follow the path of these cities. This article from the Guardian represents a good reference. Take a look at this […]