The big news of the day.
— LinkedIn (@LinkedIn) June 13, 2016
Tweet from the Forum:
— thoughtleaderglobal (@ThoughtLeaderGl) March 18, 2016
And now my takeaway.
Definitions and quotes
Update: photos and comments.
Early Monday. Preparing for a couple of events, this week.
One, today, with all countries adopting our new Content Marketing model. Key meeting, considering that content distribution success will depend on country adoption.
Second, the 8th Merger Integration Management Forum, (17-18 March, Amsterdam), the Conference I will attend at the end of this week. As I wrote in a previous post, it is my first non-marketing conference as a speaker. I will introduce a marketing subject (how to set up properly branding and communication strategy in post-acquisitions and how M&A performances can be affected by a poor marketing strategy) to a non-marketing audience.
My next conference as a speaker (8th Merger Integration Management Forum, 17-18 March, Amsterdam) is approaching and I am dedicating some time today for preparation. Also had a great call to understand the audience. Well, this time will be different: still a marketing-focused presentation, but different audience, different cut, different expectations.
In fact, it’s my first non-marketing conference. Where I will introduce a marketing subject (how to set up properly branding and communication strategy in post-acquisitions and how acquisition performances can be affected by a poor marketing strategy) to a non-marketing audience. I will need some good luck – and a good preparation. Conference site is here.
(Featured image by Brand Quarterly)
Agenda has been released and can be downloaded here. I’ll be on stage back with my very first (marketing) passion, presenting considerations and best practices about marketing for Mergers & Acquisitions/post-Integrations.